![]() ![]() Most importantly, it’s the way we consume content. As phones trend larger and larger, horizontal video becomes harder to shoot on them. While it’s not an extraneous task to hold your phone horizontally, the steady increase in phone size makes it that extra bit difficult to swap to a horizontal position with just one hand. Whether that’s because you’re holding a drink and filming the main act at a gig or asking your dog to perform a party trick, filming vertically doesn’t require both hands. ![]() When something exciting happens, it’s effortless to pull out your phone, flick to video mode, and film with one hand. By 2019, on most platforms, if you opened a vertically-filmed video on your phone it filled your entire screen. The new adjustment showed vertical video as such, instead of applying the dreadful output blanking. However, moving into the latter part of the 2010s, web and mobile web adjusted for the 9:16 and 4:5 ratio. As a result, there was a loss of visibility, viewing ratio, and it made for awkward video presentation. As the internet and mobile internet were designed for 16:9 footage, anything filmed vertically would be placed into a 16:9 aspect ratio alongside two large black rectangles to accommodate the missing space-whether the viewer was holding the phone vertically or not. ![]() ![]() A since-deleted viral video garnered millions of views asking people to stop filming vertically because of the awful way it presented itself online. ![]()
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